Any business · any vertical · no AI experience needed

Everything that grows your business — handled

We run the five jobs every owner already wants done — getting found, winning customers, keeping them coming back, killing the busywork, and knowing what’s working. Organized by what it does for your business, not by technology.

What we run for you — organized by job

Five jobs. All run for you.

Whatever you sell, growth comes down to the same five jobs: get found, win the customer, keep them coming back, kill the busywork, and know what's working. See how they map to your trade below.

Tuned for your trade

What kind of business are you?

Pick your trade and the five jobs become yours — concrete examples in your language, specific to how customers find you, what wins them, and what eats your week.

Tuned for your trade

You're the owner, the marketer, the front desk, and the one answering messages long after closing.

Example of what we’d run:Business Pulse DashboardContent EngineReviews & Reputation Manager

Plugs into the tools you already use

Google Business ProfileMetaHubSpotCalendlySquareMailchimpQuickBooks

We connect the ones you already run — and fill the gaps.

01

Get found

Be everywhere your customers look — search, AI answers, maps, social, the directories that matter — so the right people find you first.

For you, that's: Be everywhere your customers look — search, AI answers, maps, and social.

What we run: We keep your profiles sharp and publish content that puts you in front of buyers, week after week.

02

Win the customer

Turn lookers into bookings — fast follow-up, pages that actually convert, and ads that pull their weight.

For you, that's: Follow up fast, convert more of the traffic you already have, and make your ads work.

What we run: We capture every lead, follow up the moment it lands, and build the pages and campaigns that turn interest into paid work.

03

Keep them coming back

Stay top-of-mind and well-reviewed — the reputation and repeat business that compound quietly in the background.

For you, that's: Stay well-reviewed and top-of-mind so customers come back and refer you.

What we run: We stay on top of your reviews, draft on-brand replies for your approval, and keep past customers coming back.

04

Kill the busywork

Win back your nights — the messaging, scheduling, admin, and month-end that eat the hours you'd rather spend on the work you love.

For you, that's: Hand off the messaging, scheduling, and month-end that eat your nights.

What we run: We handle the repetitive admin — messages, scheduling, reconciliation — and bring you only what needs a decision.

05

Know what's working

See your whole business in one clear picture — what's working, what isn't, and the next move worth making.

For you, that's: See your whole business in one view — and the next move worth making.

What we run: We pull your numbers into one owner view and surface the one or two things worth your attention today.

See what we’d run for your business specifically

Free preview in about a minute — specific to your trade, no commitment.

Get your free preview

Under the hood · the full Skill Library

For the curious: how it works

You never have to touch any of this. But if you’re wondering what’s running under the hood — every job above is powered by purpose-built Agent Skills wired to your tools through a custom MCP, running on your own Claude with you holding the approval gate.

01

Skills encode your expertise

Each skill is an Agent Skill — a SKILL.md that captures exactly how you do the work, built to your SOPs. Not a disposable prompt you paste and lose.

02

A custom MCP connects your stack

The MCP is the live, action-capable link to your tools — it reads your data and takes actions: post a review, update a calendar, build a page.

03

You run it on your own Claude

The library runs on your Claude (claude.ai, Cowork, or Claude Code). Claude does the work; you approve before anything sends, posts, or pays.

Anthropic validates the model. Their own Claude for Small Business ships ready workflows via Cowork + toggle integrations. Unrelic is the done-for-you, vertical-specific version — your SOPs, your stack, maintained.

The Skill Library — any business, any vertical

Skills your business runs

Pick your vertical to see the Horizontal Core every business runs, plus the skills tuned to your trade. Any business → Core only. Pick a vertical to add that pack.

01

Business Pulse

Your numbers in one view — pull your key metrics into a dashboard that tells you what actually needs a decision today.

DashboardFlagship

Business Pulse Dashboard

Pulls your key metrics into one owner view — revenue, pipeline, reviews, and what needs a decision today. Works across verticals.

Connected toolsLive owner dashboard
QuickBooksHubSpotGoogle Business Profile
Demo
AuditFlagship

AI Opportunity Audit

Maps your highest-payback AI opportunities and models the ROI — a prioritized skill backlog + a clear buy / build / use recommendation.

Business context + goalsPrioritized skill backlog + ROI thesis
Demo
02

Content Engine

One idea, every channel your buyers actually use — content that compounds visibility without eating your week.

Content

Content Engine

Turns one idea into posts, captions, and pages across every channel your buyers use — social, local search, and your site. You approve before anything publishes.

Topic + brand voiceMulti-channel content calendar
InstagramMeta AdsGoogle Business Profile
Demo
03

Reviews & Reputation

Stay on top of your Google profile and reviews — the first thing any prospect checks, automated so nothing slips.

Local search

Local Search Booster

Keeps your Google Business Profile sharp (posts, Q&A, categories, photos) so you show up first in local search and on the map.

Google Business ProfileOptimized profile + scheduled posts
Google Business Profile
Demo
Reviews

Reviews & Reputation Manager

Monitors your Google Business Profile and review platforms, drafts on-brand responses, and flags anything that needs attention — you approve every reply.

Review platformsDraft replies + alert feed
Google Business Profile
Demo
04

Lead Capture & Ads

Capture more leads from the traffic you already have, and make your ad spend go further — human-approved, never auto-spent.

Leads

Lead Capture & Triage

Captures inbound leads and routes them by priority — hot leads surfaced for immediate follow-up, cold leads nurtured automatically. Wired to your CRM.

Lead sources + CRMPrioritized lead queue
HubSpotCalendly
Demo
Paid

Ads Playbook

Drafts audiences, creative, and budget plans for paid campaigns — ready for you to review and launch. Works across Meta, Google, and local platforms.

Goal + audienceAd set plan + creative drafts
Meta AdsHubSpot
Demo
05

Finance & Ops

Reclaim month-end: reconcile books, flag anomalies, and get a clean close without the manual grind.

Finance

Month-End Close

Reconciles your books, flags anomalies, and produces a clean close summary — reclaim hours you currently spend on manual month-end grind.

Accounting dataReconciled close + anomaly flags
QuickBooksSquare
Demo

The spine — cross-vertical, professional + home services + STR

Wired to the tools you already run

Every skill connects through your MCP. marked connections are action-capable — they write, not just read.

HospitableOwnerRezPriceLabsAirDNA / AirROIStayFiMarketMySTRAirbnbVRBOBooking.comGoogle Vacation RentalsInstagramMeta AdsQuickBooksHubSpotGoogle Business ProfileSquareCalendlyEZLynxAgencyZoomCanopy ConnectBirdeyeMailchimpSemrushServiceTitanJobberHousecall ProCompanyCamGoogle Local Services AdsCallRailNiceJobPodium

Vertical packs — your industry's SOPs, on top of the Core

Same engine, swappable vertical pack

The Horizontal Core powers every vertical. The SOPs and skills on top are the pack — built to your industry. Short-term rental, Professional services, and Home services are live; more verticals are in-design.

Live · Flagship

Short-Term Rental

The flagship pack — built and proven with our design partner Overnight Digs across the full Learn → Build → Run loop.

  • Business Pulse dashboard
  • Content + ads engine
  • Reviews + reputation
  • Lead triage
  • Finance ops
  • MCP runner
  • The audit method
Live

Professional Services

Insurance agencies and professional-services firms: quote follow-up, renewal nudges, and the local-search presence that wins the 'agent near me' search.

Live

Home Services & Contractors

Lead triage, quoting, review capture, and job-profit visibility — wired to ServiceTitan, Jobber, Housecall Pro, and the tools trades already run.

Available / in-design

Med-Spas & Wellness

Available
  • Appointment & No-Show Manager
  • Google Reviews Responder
  • Treatment Promotions Playbook
  • Loyalty Campaign Builder

Restaurants & Hospitality

Available
  • Google & Yelp Reviews Responder
  • Menu & Seasonal Content Engine
  • Event & Reservation Playbook
  • Local Search Visibility Audit

Retail

Available
  • Product Content Engine
  • Review & Loyalty Manager
  • Paid Ads Playbook
  • Seasonal Promotions Builder

See what we’d run for your business.

Free preview, specific to your trade, in about a minute. Tell us a little about your business and we’ll show you exactly what the five jobs look like for you — before you spend a dollar.